The BABOK Guide defines stakeholders as “a group or individual with a relationship to the change, the need, or the solution.”
Similarly, PMI’s Business Analysis Practice Guide describes stakeholders as “individuals, groups, or organizations that may impact, be impacted by, or have yet to be impacted by a problem or opportunity under assessment.”
In simpler terms, stakeholders are not just the customers or key decision-makers. The term covers a much broader group.
Key points about stakeholder analysis:
Conducting stakeholder analysis just once is not enough. It must be revisited regularly.
Given the potentially long list, it’s crucial to classify stakeholders based on their impact and influence.
Overlooking any stakeholder group can jeopardize the success of a change, as they may provide key requirements, feedback, or be part of the decision-making process.
Those who influence the change are often easy to identify and involve. However, it’s equally important not to overlook those who will be impacted by the change, even if they are not immediately visible.
Additionally, the stakeholder engagement and collaboration approach isn’t limited to change management or software development.
It can be effectively applied to any type of change, whether you’re modifying internal processes within your organization, introducing a new role, promoting someone, or even making changes in your personal or family life.
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